Some people really have difficulty with this subject and we typically get a cheaper price, best quality, etc. This subject is so important and using words like “best quality” is something everyone uses. It has to be something that really stands out, and then we can discover ways to market you through your website.

This subject covers a lot of discussion from types of products, shipping destinations, shipping rates, return policies, merchant accounts, shopping carts and more.

Search engine optimization is critical for most businesses, but there is a substantial difference in the amount of work – and therefore pricing – when getting top rankings for one city versus across the province/state, country or internationally. Even the size of the City will have a bearing on the price. If one city has 85-100 thousand population and another 2 million, getting your business to the top of search is going to take more work and time, in part due to the amount of competition. Does the company you’re considering understand this, and do they discuss these challenges and potential solutions with you? Or are they just in it for the buck?

Every person and every business has a different set of goals and a different timeline in which you want to achieve those goals. A clear understanding of your timeline affects your responsiveness and priorities; which then affects our (or anyone else’s) ability to hand you a completed project. Have you put things off and now you need it completed yesterday? Or do you have time to take a more relaxed, thorough approach?

Did you know reviews have such a powerful influence on potential customers that reviews are considered to be advertising? As much as 80% of smart consumers research “reviews and complaints” to see what others are saying about any given company online prior to making a decision. While it’s important to scatter reviews throughout your website pages (1 or 2 per strategically chosen page is all you need) just having reviews on your own website is not enough. People don’t trust reviews on your site – after all, you own it and no one is going to say anything negative about themselves! This is why it is so important to encourage positive user reviews [and manage any bad ones!] at secondary locations for REAL reviews, that have far more influence. People trust reviews on Google to be real and unbiased consumer reviews more than anywhere else. Make sure you discuss any positive or negative online reputation management with the company you’re considering!