Nanaimo Search Engine Optimization
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Nanaimo SEO
SEARCH ENGINE OPTIMIZATION SERVICES
Chances are you found this page on Google or Bing through a “search engine keyword string”. That is how 99% of all our new projects are found and how customers discovered us from nine countries around the world. And that is how the majority of our 3600 plus customers have received their new leads.
Do not get us wrong, of course, “word of mouth” and “referrals” are still extremely important and part of obtaining new customers, however, the largest ROI is almost always based on Google Organic Search Results and/or in combination with Google Ads and/or services.
How Does Google Search Engine Results Work?
Google is one of if not the largest database’s in the world. They use AI-based bot’s (Googlebot’s) that go to work to scavenge the web for websites, images, videos, and content.
That data is then extracted, and ranking signals applied for any given page or website based on 200 algorithm points. Yes, you read that right, all performed in a nanosecond.
Google will rank websites based on what their AI Bots have found to be the best answers for any given search query. As you can appreciate this is critically important to Google.
In this article we will not go into each of the 200 points of Google’s algorithms, however, here are the top five ranking points that should be used for organic search engine optimization.
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Five Important Points to Rank and Maintain Search Engine Rankings
- Quantity of Content. The more descriptive words you include to describe your services on each web page the higher your search engine ranking. That means a web page that has 1000 plus words with several paragraphs of explanatory text and subject lines will outrank a website with a low word count of 2-3 sentences.
- Quantity of Webpages. You may have noticed in some search engine results that large sites, like News, Directories, Trip Advisor, Yelp and similar seem to outrank many sites. It is true and that is due to their enormous size, 100’s of thousands of pages. That is why small websites do not perform well. It does not mean you need a thousand-page website to rank, we are talking about micro websites that have 1-3 pages.
- Internal/External Linking. Links on internal pages that lead to more relevant content within the website related to that subject help rank websites higher. This can be a Blog page or expanded or related services. External Resource links relevant to your services can also help, in particular, if they are highly ranked educational websites. They could include Government, Universities, News, etc. types of websites.
- Blogs and New Content. Google’s food per se is “text”, the more you feed your website new educational and relevant content the higher your rankings. This is where internal cross-linking can be helpful in linking related Blogs to service pages.
- Meta Title and Meta Descriptions. We still see this extremely important task not included in millions of websites. They are placed in the background code; however, can be seen in the search results screen on any search engine. The following video shows how to identify them.
Watch this video for a full “how-to” explanation of how search engine optimization results work.
How Search Engine Optimization Works Video
Get Ranked
If you have a website that has been developed by a professional digital marketing company that includes search engine optimization as a primary service, your site should be ranking in the top ten based on your geographical area.
If it does not it is either a new website in what we call the “Google sand trap”, it is built on a proprietary non SEO friendly software or you may have never had search engine optimization on your own site.
No need to guess, let Webacom look at your website and in minutes can advise you as to whether your website has proper SEO for high rankings.
Would you like a free no-obligation consultation for your website?
Call us Toll-Free North American Wide, 1-866-376-4240 (Pacific Mountain Time) Monday to Friday, 9 AM to 5:30 PM, or click here to email through our secure form.