Woodgrove Centre is Vancouver Island’s largest shopping centre proudly owned and managed by Ivanhoe Cambridge Inc. They take pride in offering their shoppers a friendly, fashionable and up to date shopping centre experience.
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Woodgrove Centre had an old website that was difficult for visitors to navigate. It also didn’t communicate what Woodgrove Centre did and all the people and community groups it helps.
The most important aspect of the site was the retailer’s area, which was extremely difficult to use and provided little benefit.
This needed to be redeveloped in order to increase retailer and customer satisfaction and encourage people to use the new site as a place to find valuable information.
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After the website makeover and architecture rebuild, navigation and content became more functional and user-friendly.
There is now a smarter integration with retailers and we’ve expanded the site to include intuitive and important content.
Search engine traffic has increased by 25% and continues to climb.
From their website through to all of their marketing materials, Woodgrove Centre now has a solid corporate identity and website that will stand the test of time.
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Woodgrove Centre is located on Vancouver Island in the harbour city of Nanaimo, British Columbia. The centre features 724,713 square feet of retail space and is home to over 150 stores and services.
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