Chances are you found this page on Google or Bing through a “search engine keyword string”. That is how 99% of all our new projects are found and how customers discovered us from nine countries around the world. And that is how the majority of our 3600 plus customers have received their new leads.
Do not get us wrong, of course, “word of mouth” and “referrals” are still extremely important and part of obtaining new customers, however, the largest ROI is almost always based on Google Organic Search Results and/or in combination with Google Ads and/or services.
Google is one of if not the largest database’s in the world. They use AI-based bot’s (Googlebot’s) that go to work to scavenge the web for websites, images, videos, and content.
That data is then extracted, and ranking signals applied for any given page or website based on 200 algorithm points. Yes, you read that right, all performed in a nanosecond.
Google will rank websites based on what their AI Bots have found to be the best answers for any given search query. As you can appreciate this is critically important to Google.
In this article we will not go into each of the 200 points of Google’s algorithms, however, here are the top five ranking points that should be used for organic search engine optimization.
Watch this video for a full “how-to” explanation of how search engine optimization results work.
If you have a website that has been developed by a professional digital marketing company that includes search engine optimization as a primary service, your site should be ranking in the top ten based on your geographical area.
If it does not it is either a new website in what we call the “Google sand trap”, it is built on a proprietary non SEO friendly software or you may have never had search engine optimization on your own site.
No need to guess, let Webacom look at your website and in minutes can advise you as to whether your website has proper SEO for high rankings.
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