Reviews are now considered advertising as it influences so many potential customers. As much as 80% of consumers are researching what others are saying about any given company online prior to making a decision.
It’s not just having reviews on your own website, its secondary sites that are review sites that have far more influence.
This is why we created our own review website to help our customers collect reviews and gain business online with a 38,000 page website that will grow to more than 2 million pages in 2014. This is a free promotional tool for our customers that include much more than a listing with reviews, it has deals, articles you can submit and get credit to and a free classified. The value of listing in a similar review directory is over 1k a year.