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Woodgrove Centre Nanaimo – Website


Client Overview:

Woodgrove Centre is Vancouver Island’s largest shopping centre proudly owned and managed by Ivanhoe Cambridge Inc. They take pride in offering their shoppers a friendly, fashionable and up to date shopping centre experience.

Objective


Woodgrove Centre had an old website that was difficult for visitors to navigate. It also didn’t communicate what Woodgrove Centre did and all the people and community groups it helps.

The most important aspect of the site was the retailers area, which was extremely difficult to use and provided little benefit.

This needed to be redeveloped in order to increase retailer and customer satisfaction, and encourage people to use the new site as a place to find valuable information.

Solution


  • Consultation
  • Website Strategy
  • Design of Solution
  • Conversion Strategy
  • Usability Analysis
  • Web Design & Development
  • Content Management Integration
  • Directory System Integration
  • Newsletter System Integration
  • Photo & Video Gallery Integration
  • Events System Integration
  • Job Opportunity System Integration
  • Search Engine Marketing
  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click) Campaign Setup & Management
  • Web Analytics
  • Hosting Setup & Management
  • Marketing
  • Social Media Marketing
  • Advertising Campaign
  • Facebook Advertising Campaign
  • Facebook Contest Setup & Management
  • Retailer Secure Login
  • Interactive Map
  • Website CMS Training
  • Recipe Book Layout & Design

Results


After the website makeover and architecture rebuild, navigation and content became more functional and user-friendly.

There is now a smarter integration with retailers and we’ve expanded the site to include intuitive and important content.

Search engine traffic has increased 25% and continues to climb.

From their website through to all of their marketing materials, Woodgrove Centre now has a solid corporate identity and website that will stand the test of time.

Woodgrove Centre

Woodgrove Centre is located on Vancouver Island in the harbour city of Nanaimo, British Columbia. The centre features 724,713 square feet of retail space and is home to over 150 stores and services.

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